Privacy policy

Novyllan respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit novyllan.com, place an order, contact us, or otherwise interact with our services.

Novyllan is operated by Nanjing Youwu Youshi Network Technology Co., Ltd. References to “Novyllan,” “we,” “us,” or “our” in this policy refer to that company operating the Novyllan brand.

1. Who Is Responsible for Your Information

For personal information processed to operate our store, fulfill orders, and provide customer support, the responsible company is:

Company: Nanjing Youwu Youshi Network Technology Co., Ltd.
Brand: Novyllan
Business address: Room 102, Building 11, Baishui Jiayuan, Maqun Subdistrict, Qixia District, Nanjing, Jiangsu, China
Email: service@novyllan.com
Telephone: 00852-6303559

Some service providers, including Shopify and payment providers, may also process personal information independently for purposes described in their own privacy policies.

2. Personal Information We Collect

The information we collect depends on how you interact with our website and services.

Information you provide directly

This may include:

  • Your name, email address, and telephone number.

  • Billing and delivery addresses.

  • Account details, where you create an account.

  • Order details, purchase history, and return or refund requests.

  • Information included in messages to customer support.

  • Marketing preferences and information submitted when subscribing to updates.

Payment-related information

Payments are processed through payment providers. Depending on the payment method, we and our providers may process billing information, transaction references, payment status, and other information needed to complete or verify a transaction.

Payment providers handle payment credentials according to their own security requirements and privacy policies. Please do not send full payment card details by email.

Information collected automatically

When you browse our website, cookies and similar technologies may collect information such as:

  • Your IP address, browser type, operating system, and device identifiers.

  • Pages viewed, links selected, and interactions with store features.

  • Products viewed, items added to your cart, and checkout activity.

  • Referral sources and approximate location derived from your IP address.

Information from other sources

We may receive information from Shopify, payment providers, delivery partners, analytics services, and advertising partners to support transactions, shipping, fraud prevention, and other purposes described in this policy.

3. How We Use Personal Information

We use personal information as appropriate to:

  • Process payments, confirm purchases, and fulfill orders.

  • Arrange delivery and provide shipment updates.

  • Handle cancellations, returns, refunds, and customer inquiries.

  • Operate customer accounts and remember preferences.

  • Maintain, secure, troubleshoot, and improve our website.

  • Detect fraud, unauthorized transactions, and misuse of our services.

  • Understand website performance and customer interactions.

  • Send marketing communications where permitted.

  • Measure advertising performance and provide relevant advertising, subject to applicable consent and opt-out requirements.

  • Maintain business records, meet legal obligations, and resolve disputes.

Certain information is necessary to process an order or provide a requested service. If you do not provide it, we may be unable to complete your purchase or respond fully to your request.

Where applicable data protection law requires a legal basis, we rely on performance of a contract, compliance with legal obligations, consent, or legitimate interests. These interests include operating and securing our store, preventing fraud, improving services, and communicating with customers, where permitted and balanced against their rights.

4. When We Share Personal Information

We may disclose relevant information to:

Service providers: Businesses that support website hosting, payment processing, delivery, customer support, technical maintenance, security, and data storage.

Analytics and advertising partners: Providers that help measure website activity, evaluate campaigns, and deliver advertising, subject to applicable privacy requirements.

Professional advisers and authorities: Where reasonably necessary for accounting, legal advice, compliance, responding to valid legal requests, or protecting rights and safety.

Parties involved in a business transaction: Where necessary in connection with a proposed or completed merger, acquisition, restructuring, or transfer of business assets, subject to appropriate protections.

Other recipients you authorize: Where you direct us to share information or provide valid consent.

We do not treat disclosure to an independent provider as removing our own responsibilities under applicable privacy law.

5. Shopify and Our Online Store

Our store is hosted on Shopify. Shopify processes personal information to operate and improve the platform, support transactions, maintain security, and provide related services.

Where Shopify Network Intelligence or other enhanced services are enabled, Shopify may use information about your interactions with our store together with information from interactions with other merchants and Shopify to provide services such as personalization, analytics, fraud prevention, and advertising.

For processing that Shopify performs independently, Shopify is responsible for handling the relevant privacy requests.

You can learn more through the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

6. Cookies and Similar Technologies

Our website and service providers may use cookies, pixels, and similar technologies for:

  • Essential functions: Shopping carts, checkout, account access, and security.

  • Preferences: Remembering settings and selections.

  • Analytics: Understanding website use and improving performance.

  • Advertising: Measuring campaigns and supporting relevant advertising.

Where required by applicable law, non-essential technologies require your consent.

Where a cookie banner or preference control is displayed, you can use it to manage your selections. You can also manage cookies through your browser. Blocking certain cookies may affect store functionality.

You may contact service@novyllan.com with questions about cookies or for assistance with your preferences.

7. Advertising and Marketing Preferences

You can unsubscribe from promotional emails using the unsubscribe link included in those messages or by contacting service@novyllan.com.

Unsubscribing from marketing does not prevent us from sending necessary communications about orders, payments, delivery, security, or customer support.

Depending on your location and the technologies used, disclosure of personal information for advertising may be considered a “sale,” “sharing,” or processing for “targeted advertising” under applicable law.

Where those rights apply, you may request to opt out by emailing service@novyllan.com and using applicable website privacy controls. We honor Global Privacy Control and other recognized opt-out preference signals where required by applicable law.

Other browser signals, such as Do Not Track, may not receive the same treatment unless required by law. Opting out of personalized advertising does not eliminate all advertising.

8. How Long We Keep Information

We retain personal information for as long as reasonably necessary for the purposes described in this policy.

Retention depends on the type of information, the services provided, account activity, accounting and tax obligations, fraud prevention needs, and any applicable dispute or legal requirements.

When information is no longer needed, we take appropriate steps to delete or anonymize it, subject to legal retention requirements and normal backup processes.

9. International Processing

Our company is based in China. Shopify and other service providers may process or store information in other countries.

These countries may have different data protection laws from your country of residence. Where applicable law requires safeguards for international transfers, we rely on a permitted transfer mechanism, such as an adequacy decision or approved contractual safeguards, as appropriate.

Contact service@novyllan.com for information about safeguards relevant to your personal information.

10. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

  • Request access to personal information we hold about you.

  • Ask us to correct inaccurate or incomplete information.

  • Request deletion of personal information.

  • Obtain a portable copy of certain information.

  • Restrict or object to certain processing.

  • Withdraw consent where processing relies on consent.

  • Opt out of applicable sale, sharing, or targeted advertising.

  • Request limits on certain uses of sensitive personal information, where applicable.

  • Appeal a privacy request decision, where that right applies.

To submit a request, email service@novyllan.com and describe the assistance you need. You do not need to create an account.

Where permitted or required, we may verify your identity before responding to requests involving access, correction, or deletion. We do not require identity verification for opt-out requests where prohibited, although we may request information necessary to identify the relevant data.

An authorized agent may submit a request where permitted by law, subject to applicable authorization requirements.

We respond within the periods required by applicable law. Some requests may be subject to lawful exceptions. We will not unlawfully discriminate against you for exercising your rights.

You may also contact us about a privacy concern or lodge a complaint with the relevant data protection authority.

11. Security and Children’s Privacy

We use reasonable technical and organizational measures to protect personal information. However, no website, transmission method, or storage system can be guaranteed completely secure.

Please protect your account credentials and avoid sending sensitive information through unsecured communications.

Our store is intended for general adult shopping and is not directed to children under 13. We do not knowingly collect personal information from children under 13, or below a higher age where applicable law requires additional protection.

If you believe a child has provided personal information to us, contact service@novyllan.com so we can review the matter and take appropriate action.

12. External Websites

Our website may link to third-party websites or services. Their privacy practices are governed by their own policies.

Please review those policies before providing information. This Privacy Policy applies to the processing described here and does not govern independent third-party websites.

13. Changes to This Policy

We may update this Privacy Policy to reflect changes in our services, data practices, or legal obligations.

The revised version will be published on this page with an updated date. Where required, we will provide additional notice or obtain consent before relevant changes take effect.

14. Contact Us

For privacy questions, requests, or complaints, please contact:

Novyllan
Operated by: Nanjing Youwu Youshi Network Technology Co., Ltd.
Email: service@novyllan.com
Telephone: 00852-6303559
Business address: Room 102, Building 11, Baishui Jiayuan, Maqun Subdistrict, Qixia District, Nanjing, Jiangsu, China